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Ratickle
Founding Member / Super Moderator
"Coors Light and Miller Lite are now 50% bigger than Bud Light by total industry dollars," Hattersley said. "Last year, Bud Light was bigger than both. Retailers are making space for our brands as demand increases."
https://www.msn.com/en-us/money/com...r-than-bud-light-molson-coors-ceo/ar-AA1eEFp2
https://www.msn.com/en-us/money/com...r-than-bud-light-molson-coors-ceo/ar-AA1eEFp2
Ratickle
Founding Member / Super Moderator
Beer sales plunge to lowest levels in 24 years
thanks to Bud Light’s disastrous Dylan Mulvaney campaign
Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said.
Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.
The Mulvaney fiasco unseated Bud Light as the No. 1- selling beer in the US after two decades of dominance.
https://www.msn.com/en-us/money/com...1&cvid=8fa0629350d344e8800fc8f1c6d5036c&ei=42
thanks to Bud Light’s disastrous Dylan Mulvaney campaign
Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said.
Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.
The Mulvaney fiasco unseated Bud Light as the No. 1- selling beer in the US after two decades of dominance.
https://www.msn.com/en-us/money/com...1&cvid=8fa0629350d344e8800fc8f1c6d5036c&ei=42
Bobcat
Founding Member
Ratickle
Founding Member / Super Moderator
Study Finds Listening to Irish Music Has Surprising Effect on Taste of Guinness
Just in time for St. Patrick’s Day, researchers have confirmed that Guinness, the favorite beer of Jason Momoa, tastes better if consumed while listening to Irish music. Scientists at the University of Lincoln also found that Guinness’ flavor profile changes depending on what genre of music you’re listening to.
The study was published in the journal Frontiers in Psychology and reviewed by The Daily Mail. Annemieke van den Tol, a senior lecturer of psychology at London’s University of Lincoln, explained that the difference in taste boils down to “two psychological phenomena.”
She elaborated: “The first is priming. This is the idea that exposure to one stimulus may influence a response to a subsequent stimulus without conscious guidance or intention.”
Van den Tol explained that through their research, they had seen increased interest in German and French wines when they played the country’s respective music in a bottle shop.
“The second psychological phenomenon is "musical fit,’” she said. “Our brains function better when things are as we expect them to be, or are well put together. For example, people are willing to pay more for their drinks when the music in a bar or restaurant fits the décor and types of foods being sold.”
The study further revealed that different types of music can change how Guinness tastes at any given time. “Certain frequency ranges, tempos, timbres, and harmonies are associated by our brains with flavor attributes such as the sweetness, bitterness, sourness, and perceived body and strength of the beer,” Felipe Reinoso Carvalho, a professor at Brussels’ Vrije University, said.
Carvalho went on to say that light-hearted pop tunes, such as The Saw Doctors’ Irish anthem “To Win Just Once,” or Van Morrison's "Brown-Eyed Girl" make Guinness taste sweeter.
Meanwhile, if you’d like to "enhance the perception of bitterness, you could listen to some Sinead O'Connor or the Cranberries' ‘Zombie’,” he suggested. “The super heavy guitar and strong emotions are likely to make your Guinness taste even heavier, stronger, and more bitter.”
Happy St. Patrick’s Day, indeed.
https://www.msn.com/en-us/health/we...ising-effect-on-taste-of-guinness/ar-BB1k2K2w
Just in time for St. Patrick’s Day, researchers have confirmed that Guinness, the favorite beer of Jason Momoa, tastes better if consumed while listening to Irish music. Scientists at the University of Lincoln also found that Guinness’ flavor profile changes depending on what genre of music you’re listening to.
The study was published in the journal Frontiers in Psychology and reviewed by The Daily Mail. Annemieke van den Tol, a senior lecturer of psychology at London’s University of Lincoln, explained that the difference in taste boils down to “two psychological phenomena.”
She elaborated: “The first is priming. This is the idea that exposure to one stimulus may influence a response to a subsequent stimulus without conscious guidance or intention.”
Van den Tol explained that through their research, they had seen increased interest in German and French wines when they played the country’s respective music in a bottle shop.
“The second psychological phenomenon is "musical fit,’” she said. “Our brains function better when things are as we expect them to be, or are well put together. For example, people are willing to pay more for their drinks when the music in a bar or restaurant fits the décor and types of foods being sold.”
The study further revealed that different types of music can change how Guinness tastes at any given time. “Certain frequency ranges, tempos, timbres, and harmonies are associated by our brains with flavor attributes such as the sweetness, bitterness, sourness, and perceived body and strength of the beer,” Felipe Reinoso Carvalho, a professor at Brussels’ Vrije University, said.
Carvalho went on to say that light-hearted pop tunes, such as The Saw Doctors’ Irish anthem “To Win Just Once,” or Van Morrison's "Brown-Eyed Girl" make Guinness taste sweeter.
Meanwhile, if you’d like to "enhance the perception of bitterness, you could listen to some Sinead O'Connor or the Cranberries' ‘Zombie’,” he suggested. “The super heavy guitar and strong emotions are likely to make your Guinness taste even heavier, stronger, and more bitter.”
Happy St. Patrick’s Day, indeed.
https://www.msn.com/en-us/health/we...ising-effect-on-taste-of-guinness/ar-BB1k2K2w
Ratickle
Founding Member / Super Moderator
April 7 is National Beer Day, a time where we can raise a toast to the oldest and most venerable of all beverages. People have been making beer for over 5,000 years; in fact, the oldest recorded recipe we know of is for beer.
HISTORY OF NATIONAL BEER DAY
Beer is the world’s most widely consumed alcoholic drink, and it’s easy to see why. It comes in hundreds of types, flavors, and proofs. People have been drinking it for thousands of years; scientists have found evidence of beer production dating to 7,000 BC. Ancient Mesopotamians wrote poems about it, and considered it proof of divine existence. The Ancient Egyptians used it in a number of religious ceremonies. In Medieval Europe, monks made beer their monasteries, elevating the craft of brewing to an art form. Today, only water and tea are more widely consumed than beer, and over 35 billion gallons of beer are produced worldwide per year.
National Beer Day celebrates the day in 1933 that the Cullen-Harrison act was signed into law, reversing the prohibition on selling beer in the United States. In 2009, a Virginian man named Justin Smith decided to commemorate this historic day, and created his own unofficial National Beer Day. Since then, it has been recognized by the state of Virginia, and unofficially by millions of brew aficionados nationwide.
One of the best things about beer is the sheer number of varieties that exist. IPAs, Pilsners, Stouts, Sours… the list goes on and on. In terms of alcohol content, beer usually ranges between 4-7% ABV, meaning you can sip a cold one on a hot summer day without much worry of intoxication. Last but not least, it’s sold in six-packs, so you can share with your friends!
HISTORY OF NATIONAL BEER DAY
Beer is the world’s most widely consumed alcoholic drink, and it’s easy to see why. It comes in hundreds of types, flavors, and proofs. People have been drinking it for thousands of years; scientists have found evidence of beer production dating to 7,000 BC. Ancient Mesopotamians wrote poems about it, and considered it proof of divine existence. The Ancient Egyptians used it in a number of religious ceremonies. In Medieval Europe, monks made beer their monasteries, elevating the craft of brewing to an art form. Today, only water and tea are more widely consumed than beer, and over 35 billion gallons of beer are produced worldwide per year.
National Beer Day celebrates the day in 1933 that the Cullen-Harrison act was signed into law, reversing the prohibition on selling beer in the United States. In 2009, a Virginian man named Justin Smith decided to commemorate this historic day, and created his own unofficial National Beer Day. Since then, it has been recognized by the state of Virginia, and unofficially by millions of brew aficionados nationwide.
One of the best things about beer is the sheer number of varieties that exist. IPAs, Pilsners, Stouts, Sours… the list goes on and on. In terms of alcohol content, beer usually ranges between 4-7% ABV, meaning you can sip a cold one on a hot summer day without much worry of intoxication. Last but not least, it’s sold in six-packs, so you can share with your friends!
Ratickle
Founding Member / Super Moderator
Sad.....
The amount of beer being sold in the U.S. declined 3% in 2022, the most recent year available from the Brewers Association.
But price increases drove sales to $115 billion in 2022, up from about $100 billion in 2021, the trade group says.
So 3% less beer sold, but it cost 15% more. FJB!
The amount of beer being sold in the U.S. declined 3% in 2022, the most recent year available from the Brewers Association.
But price increases drove sales to $115 billion in 2022, up from about $100 billion in 2021, the trade group says.
So 3% less beer sold, but it cost 15% more. FJB!
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